Wealth On Main Street 272: How the Infinite Banking Concept Changed Elizabeth Wall's Life
One decision could change the entire course of your financial life.
In a recent episode of Wealth On Main Street, Jayson Lowe and Richard Canfield sat down with Elizabeth Wall to explore how one ordinary day launched an extraordinary transformation. From a one-day temp job with no finance background to becoming a trusted Infinite Banking Concept (IBC) coach, her journey is living proof that it’s never too late to take control of your financial destiny.
Elizabeth didn’t come from a financial background. In 2013, she took a receptionist role that was supposed to last just one day. That temporary assignment turned into a six-year position and ultimately became her gateway into the world of IBC.
Along the way, she met key mentors, including Nelson Nash, whose influence would shape her perspective forever.
Her introduction to Infinite Banking wasn’t immediate. At first, it was simply something the firm’s clients practiced. But after diving into Becoming Your Own Banker, Elizabeth had a pivotal realization. She began to see how much money she had unknowingly given away through traditional methods like cash purchases, without understanding the concept of opportunity cost.
Elizabeth’s journey is a powerful reminder that financial literacy doesn’t require a degree. It requires a willingness to learn, an openness to new ideas, and the courage to act.
If you’ve ever doubted whether IBC could work for you, Elizabeth’s story proves that anyone can start small, grow consistently, and transform their financial future one decision at a time.
The Start of Infinite Banking Journey: From Temp Job to Financial Freedom Coach
Elizabeth’s introduction to the Infinite Banking Concept was as unexpected as life-changing. In 2013, she accepted a one-day temp job as a receptionist at a financial firm. What was meant to be a short stint turned into a six-year role that introduced her to influential leaders like Jayson Lowe, Richard Canfield, and the late Nelson Nash.
That day unknowingly set her on a path to personal and professional transformation.
Initially, the IBC concept didn’t make much sense. “In the beginning, it was just something the clients at the firm were doing,” Elizabeth explained. But her curiosity grew, and after attending a few boot camps and meeting Nelson Nash in person, she felt compelled to read Becoming Your Own Banker.
That single decision changed her life. Nelson’s teaching method forced Elizabeth to examine her financial habits. At the time, she paid for everything in cash, thinking it was the most responsible approach.
Getting Started with IBC: Small Steps, Big Impact
Many people assume that implementing Infinite Banking requires massive capital, but Elizabeth Wall is living proof that’s not the case. In fact, she started small and scaled up steadily, all while learning the ropes of how to use IBC effectively.
“I didn’t start right away after reading the book,” she admitted. “I thought I wasn’t ready. I didn’t have the money. I needed to do other things first.” Like many people new to IBC, Elizabeth believed she needed perfect timing and large sums of cash before taking action.
Instead, she began where she could—with a modest $1,722 policy on her infant daughter.
That single step launched a chain of disciplined decisions that allowed her to gradually build an efficient banking system over time. Her financial habits matured as her understanding of IBC deepened.
Today, Elizabeth proudly shares, “I’m funding my banking system with the same amount I used to earn annually.”
That powerful shift didn’t happen overnight. It was the result of incremental actions, dedication, and belief in the long-term power of Infinite Banking.
To anyone feeling unsure or overwhelmed, Elizabeth offers encouragement:
“It’s better to get started where you can than not at all.”
The message is clear—success with IBC isn’t about how much you start with. It’s about your willingness to begin and your commitment to the journey.
The Lightbulb Moment: Realizing Opportunity Lost
One of Elizabeth’s most memorable turning points was understanding the concept of opportunity cost.
“I came from a family where we didn’t talk about money unless people were fighting about it,” she said. Like many, she paid off her debt and then shifted to a cash-only lifestyle, thinking it was the smartest way forward.
Reading Nelson’s book made her see how much money had slipped through her fingers over the years. “That visualization of dollars flowing into someone else’s pocket was a big aha moment,” she said.
She now treasures that moment with every client she coaches. “Everyone has a different lightbulb moment. It’s amazing to witness it firsthand.”
Coaching With Heart: The Power of Relationships
Elizabeth’s background in education and early childhood development laid the foundation for her coaching philosophy.
“I always wanted to be a teacher,” she said. While she didn’t follow that exact path, coaching in the IBC space allowed her to teach in a meaningful, impactful way.
What sets her apart is her dedication to relationships. “I want to know what drives my clients, what fuels them,” she explained. It’s not just about financial objectives—it’s about understanding the human side of money.
Her journey from admin assistant to full-fledged advisor shows that you don’t need a finance degree to make a difference. You need passion, empathy, and a deep understanding of what matters to people. Elizabeth’s approach is a reminder that personal connection and sincere care can make all the difference when guiding someone toward financial empowerment.
This human-first approach not only strengthens trust but also helps clients stay engaged in their IBC journey. Elizabeth listens actively, responds with empathy, and focuses on long-term goals, ensuring every client feels seen, heard, and supported.
She proves that coaching isn’t just about numbers—it’s about people. And that, more than anything, is what turns good advisors into great ones.
It Starts With the Book: Always Return to Nelson Nash
It’s essential, according to Elizabeth, that every advisor grounds their guidance in Nelson Nash’s book. “I forgot to always go back to the book for a while, and it showed in the kind of clients I attracted.”
Her advice to new advisors? “Have your clients read the book frequently. Revisit it yourself.”
She also agrees with Richard’s suggestion to engage with it in small, digestible pieces. “Just reading one or two pages can give you incredible insight,” he said.
Whether you’re new to IBC or a seasoned practitioner, Nelson’s wisdom never stops being relevant. His timeless insights and stories in Becoming Your Own Banker offer more than financial strategies.
The book helps you reshape your mindset.
Elizabeth’s growth is a testament to this philosophy. She started as someone unfamiliar with finance and became a trusted guide by continually returning to the source.
If you’ve ever felt unsure about what step to take next, open the book. Let Nelson’s words guide you. Then share that wisdom, because teaching from the book ensures consistency, clarity, and a deeper connection to the purpose of Infinite Banking.
Elizabeth puts it best: “That book has changed my life. It’s changed everything I thought I knew about money.”
The Role of Servicing and Community
One of the things that makes Ascendant Financial stand out is its unwavering commitment to client support and community. According to Elizabeth, this ongoing relationship is one of the most valuable aspects of the Infinite Banking journey.
“We meet with clients quarterly, offer webinars, and even host breakout sessions so clients can share how they’re using their systems,” she explained. These efforts aren’t just about education—they’re about connection.
Clients are encouraged to learn not just from advisors, but from each other. “You're not just getting one advisor,” Elizabeth said. “You're getting the collective knowledge and experience of the entire team.”
That sense of community fosters motivation, engagement, and long-term commitment. New policyholders don’t feel alone—they feel supported by a network of people all striving toward similar goals.
“The biggest benefit is our community,” Elizabeth emphasized.
“Our clients love connecting and hearing real-life stories of how others are implementing IBC.”
This community-first mindset helps demystify Infinite Banking and builds confidence in the process. The shared stories, support, and collaboration turn what might seem like a complex strategy into something accessible, personal, and powerful.
Coaching the Next Generation of Advisors
Becoming an advisor wasn’t always part of the plan, but mentorship changed everything. Early on, Elizabeth didn’t see herself stepping into an advisory role. She felt unsure and underqualified.
But with support from Jayson Lowe, Richard Canfield, and the Ascendant Financial team, that changed.
“I never would have become an advisor without their support,” she admitted. The mentorship and training she received not only boosted her confidence—it kept her going during the toughest moments. “I wouldn't have lasted six months in this industry without it.”
Now, she wants to pass that same encouragement on to others. Elizabeth is excited about mentoring the next generation of advisors—people who may not see themselves as financial experts but have the heart and drive to make a difference.
Her message is simple: don’t count yourself out. With the right mentorship and a genuine desire to serve, anyone can succeed in this space. “I’m excited to mentor future advisors and help them realize their potential,” she said.
The future of Infinite Banking depends on passionate leaders who understand that it’s not just about numbers, it’s about people. Elizabeth is determined to help shape those leaders, one conversation at a time.
A Life Transformed, A Legacy in Motion
True success, for Elizabeth, is measured not only in client outcomes but in the growth she’s experienced herself. “This completely changed the trajectory of my life positively,” she reflected.
What drives her now is legacy—the desire to be remembered not just as an advisor, but as someone who made a lasting difference.
“I want to be remembered as someone who helped people think differently about money.”
That impact starts at home. Every decision she makes is grounded in her love for her daughter. “Everything I do is for her,” she said. “I can’t wait to coach her on this one day.”
Elizabeth’s story is still being written. But what’s clear is that her legacy of compassion, education, and empowerment is already in motion.
The Infinite Banking Concept: Conclusion
When asked what she hopes people take away from her story, Elizabeth’s answer is simple and powerful: “Go read Nelson’s book.”
That one step sparked a transformation that changed not only her own life but the lives of her clients, family, and community.
If you’re ready to take control of your financial future, the journey begins with a single decision. Pick up the book. Read it. Reflect on it. Then, take action.
Like Elizabeth, you don’t need to have it all figured out to start. But once you do, you’ll wonder why you waited so long.
Start your story today—and never look back.
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